Behaviour Change Communication Strategy Guide

No. of pages: 92

Publication date: 1 January 2016

Author: UNFPA

Behaviour Change Communication (BCC) is an important supportive strategy in the 2013-2017 Sri Lanka-UNFPA Country Programme Action Plan and is expected to contribute to the achievement of goals and targets in maternal and newborn health; gender equity; reproductive rights; adolescents and young people’s sexual and reproductive health. Overall,the BCC strategy is expected to support RH programmes in reducing morbidity and mortality due to reproductive health causes.