Behaviour Change Communications Strategy Guide

No. of pages: 119

Publication date: 12 July 2016

Author: UNFPA

Behaviour change communication (BCC) is an important supportive strategy in the 2013- 2017 Sri Lanka-UNFPA Country Programme Action Plan and is expected to contribute to the achievement of goals and targets in maternal and newborn health; gender equity; reproductive rights; adolescents and young people’s sexual and reproductive health. Overall, the BCC strategy is expected to support RH programmes in reducing morbidity and mortality due to reproductive health causes.